AXA Middle East 5th Corporate Responsibility Week


AXA Group employees are joining forces to promote risk prevention during Corporate Responsibility Week.

“All Committed For a Safer Tomorrow!”

AXA Group (“AXA”) organized its Corporate Responsibility Week (“CR Week”) for the sixth consecutive year running, from May 23 to 27. Each year, CR Week provides employees the opportunity to show their commitment to corporate responsibility and to the role of insurance in protecting and caring for people and communities. Last year, over 55,000 AXA employees around the world took part in this major event, which has become the Group’s annual rendez-vous uniting all AXA staff around a common purpose.The theme of this year’s edition of CR Week was Risk Prevention; a topic core to both AXA’s business activities and its contribution to society. Events planned for this week mobilized employees of all AXA entities to participate in activities around climate change, health and financial risks.

Employees were also invited to play an online game about risk prevention, share their knowledge and challenge other colleagues in participating and collecting higher scores. Once completed, participants had the opportunity to vote for and support one of the following projects led by AXA’s global NGO partner CARE:

  • Providing economic and nutritional security of women and young people in Cameroon,
  • Supporting a therapeutic center for disabled children in Romania,
  • Promoting the use of improved domestic ovens in rural areas in India to reduce health and environmental risks.


Locally, here in Lebanon, AXA Middle East (“AXA ME”) carried out four activities during CR Week, focusing on the “Community”, “Employees” and “Customers” pillars of AXA’s wider Corporate Responsibility strategy. A brief snapshot on these activities is as follows:


  • Within the scope of AXA ME’s partnership with HIMAYA, the Safe Park project was presented to AXA ME employees who will volunteer and assist HIMAYA in engaging children in designated safe parks established by HIMAYA in three regions in Lebanon: Aley, Ajaltoun and Dhour Shweir.”
  • NGO CARE presented their Water, Sanitation and Hygiene (WASH) project which aims to improve access to clean water through rehabilitation and upgrades of public water and wastewater infrastructure. By doing so, CARE provides assistance to vulnerable refugees and Lebanese host communities, at the same time strengthening the resilience of local authorities to deal with dramatically increasing water demand and wastewater load. Activities are oriented to minimize possible tensions between local communities and refugees in impoverished areas in Lebanon.


  • In association with the Bou Khalil supermarket chain and the advertising company J. Walter Thompson, The Good Note presented its initiative to AXA ME employees. This initiative encourages Lebanese citizens to help people in need by giving them a “Note” (worth LBP 1,000) which can only be redeemed for food or other pre-defined necessities in selected establishments (e.g certain supermarkets, pharmacies etc)


AXA ME was pleased to collaborate with Donner Sang Compter (DSC), a Lebanese NGO that tackles the blood donation cause. The activation was initiated by an interactive awareness session given by DSC representatives, during which participants had an overview about the problems behind this cause, and some corrections about misconceptions on the matter. One week later, two blood drives were organized at AXA ME’s premises in Hamra and Jal El Dib, and employees, partners and customers had the opportunity to try and donate blood and save lives of patients in need.